
Your Misson,
Data Driven
Testimonials
Skills
Core Advertising & Strategy Skills
- Digital Advertising Strategy: Develop and implement ad strategies for a wide variety of clients.
- Online & Social Media Advertising: Expert in platforms like Facebook, Google, and LinkedIn for lead generation and audience expansion.
- Reporting & Analysis: Constantly focused on measuring ad performance and using data to optimize client reach.
- Tracking Implementation: Installing and maintaining practical conversion tracking through Google Tag Manager, Hubspot and more.
Content Creation & Marketing
- Social Media Management: Extensive experience managing LinkedIn, Instagram, and Facebook accounts, with a track record of tripling audience growth.
- Content Strategy: Curated edutainment and trendy content tailored to specific brand identities.
- Multimedia Production: Skilled in graphic design, promotional video creation/editing, and professional photography for brands and events.
- Editorial & Writing: Experienced in finding and writing engaging articles for both national and local audiences.
Technical & Professional Proficiency
- Web Development & Maintenance: Proficient in WordPress management, website maintenance, with formal web development training in JavaScript.
- Community Management: Experienced in facilitating member experiences, hosting events, and community representation.
- Public Relations: Assisted in crisis preparation, media escorting, and military public affairs.
Certificates
Platform-owned certifications–especially the free ones–can be a great way to get familiar with new software. But, let’s be honest, they can also be a great way for businesses to sell their product. After all, Software as a Service (SaaS) is an entire industry.
I like to keep my annual digital advertising platform, CRM, and ESP certifications up to date to give me an edge as a consultant and digital marketer. Not just to keep up with these ever-changing platforms, but to stay informed on what these companies believe is important about the software and services they are promoting. It can be so informative! Google tends to focus on new products they’ve spent a lot of time developing (Hello, Meridian Scenario Planner!); HubSpot always prioritizes its ability to quantify ROI. If you’re curious about the value of a platform-owned certification, I’m happy to chat.






Services
SEO, AEO, & GEO Audits
$850+
- Comprehensive website-wide audit and SWOT analysis reporting
- Page-by-page strategic recommendations to optimize for keywords, search intent, user experience, and LLM visibility
Digital Ad Management
$350+/month per platform
- Platform-specific strategy and audience targeting
- Comprehensive campaign setup, ad drafting, and creative alignment
- Includes custom conversion tracking, Google Tag Manager event installation, and form setup
- Ongoing ad performance optimization including keyword refinement, creative & copy updates, and continuous strategy adjustments
- Detailed monthly analytics, campaign performance reporting, and actionable recommendations
HubSpot Management
$500+/month
- Automated workflows development and lead nurturing sequences
- Lead capture form creation and conversion tracking integration
- CRM database contact segmentation and list management
Website Development & Management
$60+/hour
- Custom webpage design, copy implementation, and layout creation
- Ongoing website copy, design updates, navigation improvements, and content updates
Workshops & Training
$200 per 90-min session
- Bespoke, virtual hands-on training on digital marketing platforms and best practices
- Includes customized agenda, session recording, and summary documentation with actionable takeaways
Content Management
$350+/month
- Monthly content creation and strategy including website content, email newsletters, and social media content
- Content platform optimization, basic graphic design, photography, and video
- Detailed monthly reports and actionable content strategy recommendations